Sustainable Skin Care: What is it? 10 Clean and Sustainable Skin Care Brand

The sustainability label adds value to skincare as it is considered safe for the body and pays homage to the environment.

To win the “green tag,” sustainable skincare brands are racing to meet the growing demand for non-toxic and nature-conscious products. Visit any beauty store, and you get bombarded with “all-natural” skincare lines. Millennials and Gen Zs search buzzwords like clean skincare, green beauty, naturally-made products, or eco-friendly skincare on the internet and prefer to invest in them, resulting in a boom in the sustainable skincare industry.

As per research by Reportlinker, the global organic or sustainable skincare market is expected to grow from $9.78 billion in 2022 to $14.42 billion in 2026. 

BUT WHY DOES SUSTAINABLE SKINCARE MATTER?

Sustainable or eco-friendly skincare brands offer an ambitious or aspirational plan to make products that include ethically farmed sourced ingredients, recycled packaging, and gentle organic formulation for the skin.  This paradigm shift for sustainable skincare over standard ones is due to the following reasons.

• To minimize the mindless consumption of unnecessary plastic in the oceans and landfills. 
• Use of safer organic ingredients instead of synthetic/toxic chemicals like parabens, phthalates, SLS, etc., that can cause serious skin diseases.
• Switching to recycled or glass packaging cuts down the waste. This helps in reducing air and water pollution. 
• Reduce or minimize the carbon footprint to boost nature’s health.

WHAT TO LOOK FOR IN SUSTAINABLE SKINCARE

The green picture painted can be deceiving. Brands can smartly fool their consumers by greenwashing marketing strategies. Hence, the transparency is questionable. So, checking the product’s sustainable skincare claims before buying it is highly recommended.

Here are the four ways to test a green tag.

1. SUSTAINABLE INGREDIENTS

The secret of the sustainable skincare brand lies in its ingredients. The organic skincare line claims to contain non-toxic ingredients, which means no preservatives, artificial fragrances or colouring, parabens, sulfates, silicones, lead, etc. Thus, thrive on giving only high-quality plant-based ingredients. So, whenever you buy a sustainable skincare product, always read its ingredient list. The ingredient at the top of the list generally enjoys a high concentration percentage. If an aloe vera extract is the first ingredient in an organic moisturizer, it implies the aloe plant content is highest in the product formulation.

Another factor to consider while buying a sustainable skincare product is to check the sources of the ingredients. Is the raw material ethically sourced? Is it cruelty-free? Are they truly derived from plants, or is a hidden animal fat content added? 

2. SUSTAINABLE PACKAGING

Sustainable skincare brands are racing to embrace eco-friendly, recycled, reusable, durable, plastic-free, and compostable packaging. Go for product containers made from glass, bamboo, or metal like steel that can be refilled or reused for purposes like décor or DIY candle jars. It also helps in zero waste. Plastic packaging generally ends up in oceans and landfills. Thus, it creates a serious impact on the environment. 

3. ECO-CONSCIOUS GOALS

Sustainable brands that support a charity give back to society as donations, or partner with non-profit environmental organizations on climate change are the brands you want to associate with. It is simple logic; if you are taking from the environment, you must give back to it. Gone are the days when brands spent their profits on marketing or product enhancement. Today, a brand is successful when it deeply cares for the planet and is associated with social or environmental causes.

Recently, sustainable skincare and beauty brand Mama Earth launched an initiative to plant a sampling towards every order placed. And they are planning to plant 1 million trees in 5 years. These eco-conscious acts aid the brands in outreach their environmental missions on a larger scale. Thus, it builds a deeper and more meaningful connection with its consumers.

4. ORGANIC CERTIFIED

The transparency of sustainable skincare brands is determined by certification from accredited organizations like ECOCERT (France), USDA Organic, NPOP ( India)- National Programme for Organic Production, and PETA cruelty-free certificate. It helps the brands build the consumer’s trust, and the certification is a legal and organic stamp on the credibility of sustainable skincare products.

OUR TOP TEN FAVORITE SUSTAINABLE SKINCARE BRANDS

1. Juicy Chemistry
2. Earth Rhythm
3. Mama Earth
4. Just Herbs
5. Vilvah
6. Auli skincare solutions
7. Vanya herbal Luxury
8. Suganda
9. Daughter Earth
10. Bubble Farm

FINAL WORDS

Sustainable skincare brands are thriving to play their part in conserving natural resources and providing consumers with high-quality organic ingredients, cruelty-free, and eco-conscious goals. But the price remains a touchy subject to talk about. As the world economies are facing recession, people favour price over sustainability. Hence, the brand needs to counter the price sensitivity issue by convincing the consumers that the money spent on sustainable skincare is a worthy investment for the body and skin.